Build Your Brand as an Artist
As an artist, you really are your brand, that’s part of being an artist, you’re putting yourself out there, your imagery, your style, your design. And as an artist, designer, it’s all about you and your vision.
Online, it’s all about visual impact, it’s important to be creative in how you are marketing . This very simple fact led me to be able to navigate, what seemed a very complex system. The visual platforms became another medium, AND a way to share my work effortlessly. As well as the work of other artists.
All of these platforms allow across the board branding . From blogging platforms where you can create your own website to web-based community portfolio sites: now the artist, is the company, is person, is the brand.
It’s really about branding
And so it wasn’t hard for me, I definitely understand the power of branding even more so through making videos and continued to extend that branding out to platforms like Facebook, Pinterest, Twitter, Tumblr, and Instagram.
I understand branding because it’s all about creativity, design, color and balance.
Now that I’m finally finding my way to becoming an entrepreneur while balancing being an artist at the same time . My personal imagery and style is infused with my brand. I’m sending back to the universe what I’ve learned by sharing my stories, experiences and life passions, hoping I can influence other creatives, to build an online presence through a blog.
So that concept is really spot on, and branding is really important. I’ve learned a lot of my graphic design skills by figuring out how to use FREE online graphic editors, such as Canva.com. It s’ also so easy to do simple ideas on smart phone apps these days.
For me imagery is everything. And I understand the power of images, that is really a wonderful way to bring in interest and excitement. And all of these platforms are perfectly suited to use visual imagery to get people interested in what you’re doing.
The diversity is in the methods
And another thing I like about the whole online thing is the diversity in the methods that you can utilize. There’s not just one way to go about anything, and I love the choices. I also love to utilize videos. I have so many ideas with videos, art projects, DIY projects, gardening projects, travel adventures, interviews. When I head out anywhere, I always shoot videos and images. Then I bring all this imagery to the computer, and add it to my brand in many ways.
A happy entrepreneur
I use a GoPro, My Iphone 6S and many other cameras for capturing different aspects of my environment. We may be shooting under the water and taking imagery into another visual level. The creativity that it’s allowing me has totally changed my life. It turned me into a happy person, a creative dreamer again. And it’s giving me this new outlook on business. The potential for my business, my art and my persona to come together as a brand is unlimited.
It’s an incredibly different mindset. In normal business, it’s all about competitions, it’s all about who’s going to outsell who, and who’s going to undersell and all of that, and I never felt that art has a place in that kind commercial arena.
Art is not about competition, it’s about beauty and inspiration. And to me to put a price tag on that always just give a bad taste on my mouth and that’s why I started teaching. But teaching, first of all, pays terribly, and second of all it has a huge burnout factor.
The dream: to become a entrepreneur who will empower other artists
So my dream is to be able to help artists understand that there’s a way for them to share their vision with the world without selling out. And I think that happens to a lot of artists, they have to sell out, they really have to bite the bullet, become very commercialize in order to be successful.
I don’t think you have to be a sell out, you just have to be yourself. I think artists are really looking for that. I want to illustrate to artists, artisans, crafts people, women artists, emerging artists, art-school graduates, and really anyone, that there’s a way to be true to yourself and not sacrifice your artistic integrity, your dream and really be true to who you are.